Red Can't Beat The Real Thing Coca-Cola T-Shirt Size:Medium In Christmas Vacation

In Christmas Vacation

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Red Can't Beat The Real Thing Coca-Cola T-Shirt Size:Medium In Christmas VacationThis Coca Cola t shirt shows a Coke can wearing sunglasses and listening to music through a pair of headphones. The shirt reads "Can't Beat The Real Thing." Coca Cola's "It's The Real Thing" campaign was a way of consolidating the vast swathe of changes being made to the brand as it entered the 1970s. Coke's then brand manager heralded it as a new direction that "responds to research which shows that young people seek the real, the original and the